A few days after the Bitcoin exchange-traded funds(ETFs) approval, the crypto community has woken up to another great milestone set to enhance its recognition. Search engine giant Google has engine kept its promise to amend its previous restriction on crypto ads. The amendment first came to light in December 2023 and met its implementation on 29th January 2024.

The Initial Ban

In 2018, Google introduced a complete ban on all cryptocurrency-related advertisements. This move was influenced by worries about the potential risks associated with the crypto financial landscape.

This move by Google did not come single-handedly. At that same time, other prominent internet companies had taken a similar move against cryptocurrency creating a huge crackdown within this sector evidenced by huge price swings.

The general prohibition slammed towards cryptocurrencies ranging from exchanges, Coin Offerings (ICOs), and investment advice to digital wallets. All these prohibitions were aimed at protecting users from fraud and potential monetary losses.

A Chance For a Broader Bitcoin ETF’s Reach?

An advertisement of any kind helps relay information to a specific audience group. An estimate indicates that Google Ads reach around 90% of people who visit the search engine. Taking into account Google’s website and Play Store applications there is a wide reach by billions of audience to its services, with a click-through possibility of 7.94% to the pop-up Ads.

Advertisers eager to utilize this renowned search engine must adhere to particular rules for promoting what it refers to as “cryptocurrency coin trusts.” Additionally, they are required to have a certificate in compliance with the company’s rigorous requirements. All this is as a measure to protect against ‘fake Ads’ which users are always urged to be on the lookout for. 

Considering all these factors, the move taken by Google to integrate Bitcoin ETF Ads presents a great chance of general awareness towards the recent Bitcoin ETF approval and the whole crypto landscape.